Alcohol Education Guide
to Reducing Harmful Drinking

Program Design

Program design involves fine tuning and applying what you learned during the background research stage. Once you have completed this preliminary research, you will have a better understanding of the issue you are addressing and how best to approach it and will be ready to start designing and planning the specifics of your program.


This section of the Guide will take you through the core elements of good program design and will help you:

    • Ground your program in a theory of behavior change.
    • Identify essential components of your program.
    • Define your program objectives.
    • Create a program budget.
    • Create program and evaluation timelines.


Visit the Program Search page for a look at existing programs that may already address your goal or objectives. You may be able to use one of these examples to help guide the design of your program, or you may be able to adapt an existing program to your setting, either in part or in its entirety. 

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