Alcohol Education Guide
to Reducing Harmful Drinking

Getting Started

Getting started on your program begins with getting to know your issue and how to go about addressing it. The success of any program depends on careful background, or formative, research into the alcohol-related problem you would like to change and your Target audience. This first step is often taken with your program's stakeholders. It is an essential step that will help you design, implement, and evaluate your program more effectively.

This background research section of the Guide will help you:

  • Gain a thorough understanding of the problem to be addressed;
  • Know your target audience;
  • Define your program goal;
  • Anticipate potential obstacles and challenges to your program;
  • Consider opportunities for partnership; and
  • Assess your available resources.


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Target audience

the particular group to which the program is aimed. For example, young people.