COUNTRY: UNITED STATES
Implementer: Foundation for Advancing Alcohol Responsibility (FAAR) (formerly the Century Council)
Partners: United States Department of Education; National Institute on Alcohol Abuse and Alcoholism; National Collegiate Athletic Association; and the BACCHUS and GAMMA Peer Education Network
Program Overview: Alcohol 101 Plus aims to increase awareness surrounding alcohol consumption and promote safe and responsible decision making regarding alcohol consumption among college students at university campuses.
Program Design: Based on the interactive CD-ROM program, Alcohol 101, is designed to help prevent the misuse of alcohol on college campuses. Set on a virtual campus, it uses Sony game technology, video scenarios and 3D animation. Alcohol 101 Plus addresses issues concerning alcohol poisoning, sex, alcohol and student athletes, freshmen, Greeks, judicial policy offenders and DUI offenders. The online version features the B4Udrink tutorial, which provides users with information about how alcohol can affect their body, friends and campus life.
Evaluation: An independent evaluation of Alcohol 101 Plus was conducted by the National Research Council. The evaluation used a pre and post-test (at 30-60 days following the intervention) in addition to intervention and control groups. The evaluation assessed 13 measures of knowledge, attitude, and behaviors regarding alcohol consumption.
- Results showed statistically significant gains in all knowledge content areas: the effects of drinking; awareness of legal consequences; self-reported alcohol management strategies; and awareness of campus resources
- Alcohol behaviors did not show statistically significant changes, evaluators suggest the need for a stronger "dose" of the program.
Program Website: http://responsibility.org/college-students-and-drinking/alcohol-101/
1. National Research Center (2006). Alcohol 101 Plus program evaluation: Report of results. Boulder, Colorado: Author.
Target Audience: University/young adults (18-21 years)
Issues: Underage Drinking
Approach: Screening and Brief Intervention