Alcohol Education Guide
to Reducing Harmful Drinking

Loyola Marymount University Social Norms for High-risk Groups



Implementer: Loyola Marymount University

Program Overview: This program aimed to assess the effectiveness of using a brief, live, interactive, normative group (BLING) intervention in correcting normative misperceptions among high-risk university student groups.

Program Design: The BLING intervention was administered to three high risk groups: first year students, student athletes, and Greek-affiliated students. First year students were administered the intervention in same sex groups of 30-70 students according to their hall of residence. Student athletes were given the intervention in groups of 50-80 students which included 4-7 athletic teams. Interventions among Greek-affiliated students were conducted during normally scheduled meetings of each participating group, resulting in intervention groups of 40-120 students.

The intervention uses OptionFinder, a polling technology which uses PowerPoint and wireless keyboards. During the intervention each student is given a keyboard which allows them to give answers regarding perceived normative behavior as well as their self-reported personal behavior. This technology allows responses to be logged and automatically used to provide feedback on discrepancies between perceived and actual norms.

Evaluation: All data was collected through the OptionFinder technology. 

Key findings1The data showed that the BLING intervention was effective in correcting misperceptions in normative drinking behavior. Further analyses showed that the intervention was equally effective in all three high-risk groups (first year students, student athletes, and Greek-affiliated students).


1. LaBrie J.W., Hummer J.F., Grant S., Lac A. (2010).Immediate reductions in misperceived social norms among high-risk college student groupsAddictive behaviors35(12), 1094-1101.

Target Audience: University/young adults (18-21 years)
Issues: Underage Drinking
Setting: School clubs or community organizations, University
Approach: Social Norms
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