Alcohol Education Guide
to Reducing Harmful Drinking


A novel approach is the brief, live, interactive, normative group (BLING) intervention. BLING is a technique used to correct normative misperceptions, and can be used in an effort to reduce harmful drinking.

BLING engages participants with wireless keypas or "clicker" technology to assess normative perceptions of alcohol related behavior and to collect information on individuals self-reported alcohol related behavior. The results can then be used instantly to deliver feedback to the group regarding discrepancies between the group’s perceived norms and the group's actual self-reported behavior, in an effort to correct misperceptions.



1. Hancock, L., Vatalaro Hill, K., and Barber, J. (2010).Using Audience Response Technology in Brief Live Interactive Normative Group (BLING) Sessions to Reduce High-Risk Drinking in First-Year College Students. College Health in Action, 49.

2. LaBrie, J.W., Hummer, J.F., Huchting, K.K.,Neighbors, C. (2009). A brief live interactive normative group intervention using wireless keypads to reduce drinking and alcohol consequences in college student athletes. Drug Alcohol Rev, 28(1), 40–47. 


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