Alcohol Education Guide
to Reducing Harmful Drinking

Program Design

Defining Your Objectives

Once you have a good understanding of the alcohol-related issue you want to address and have identified your program goal, Target audiencesetting, most appropriate approach, and mode of delivery for your program, you are prepared to fully describe the objective(s) of your program.

A summary of your program components will appear below. You can make changes to your entries or, if you haven't yet completed this information about your program, take a moment to revisit these pages and describe each element of your component now. 


Writing detailed program objectives is one of the most critical steps in program design.

Using the following example as a guide, construct a detailed objective or set of objectives to meet your goal. Remember to make them SMART:  Specific, Measurable, Achievable, Relevant, and Timebound.

A program with the goal of delaying drinking initiation might have the following objectives:

Objective 1: To reduce the number of 12-14 year old students in [location or school] who believe drinking underage is acceptable from 50% to 25% over a one year period.

Objective 2: To reduce the number of 12-14 year old students in [location or school] who have ever consumed alcohol from 20% to 15% over a three year period.

Objective 3: To increase the percentage of middle school teachers in [location or school] self-rated efficacy around delivering alcohol curriculum as ‘good’ or ‘very good’ by 50% over a one year period.


Writing detailed program objectives will help you to develop all of the other tools and parts of your program including:

  • Program budget
  • Program and evaluation timeline
  • Study design
  • Evaluation plan
  • Outcomes and indicators


Now, use your program components and the example provided above to write detailed program objectives in the spaces provided below. 

My program goal is to

My primary target audience is:

Which setting(s) would best suit your program content and target audience?

Extra-curricular clubs or organizations
School clubs or community organizations
Athletic events or practices
Family and home environments
Religious organizations
Licensed premises
Local government / law enforcement departments
Online / Internet
Media (including social media)

Add custom checklist item

My program content includes this type of information:

Objective 1:

Objective 2:

Objective 3:

Objective 4:

Objective 5:

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Target audience

the particular group to which the program is aimed. For example, young people.